design by

Neil Poulton

  1. rugged xl — lacie, 2009

    over 6 million sold

    lacie “rugged” design by neil poulton

    lacie, ’rugged’ hard drive, design by neil poulton.

    with over 6 million units sold since it’s introduction in 2005, the lacie “rugged” portable hard drive has become the de-facto industry standard.

    loved by customers worldwide and trusted by video, film and music industry professionals to keep their data safe, rugged’s enduring success owes much to neil poulton’s timeless orange "basketball-inspired" design statement - built on a core design language which focuses equally on aesthetics, tactile ergonomics and functionality.

    the result is an instantly identifiable, timeless product, a rounded tactile experience and an unbreakable performance beloved by over 6 million end-users the world over.

    the original 2005 lacie rugged, design by neil poulton, is included the permanent collection of centre georges pompidou - beaubourg - in paris, france.

    lead photo — rugged xl, design by neil poulton for lacie, photo by nicolas foucher.
    lacie-owned photos © seagate technology

    design by neil poulton