design by

Neil Poulton

  1. rugged xl — lacie, 2009

    over 6 million sold

    lacie “rugged” design by neil poulton

    lacie, ’rugged’ hard drive, design by neil poulton.

    with over 6 million units sold since it’s introduction in 2005, the lacie “rugged” portable hard drive has become an icon.

    "rugged stands way, way out and it’s spirited tactility has landed it in the special category of consumer electronics that double as fashion objects" writes adam wray in berlin fashion zine, 032c (summer 2021).

    loved by customers worldwide, rugged has become the ’tool of the trade’ - the de-facto creative industry standard for video, film and music industry professionals.

    rugged’s enduring success owes much to neil poulton’s timeless orange "basketball-inspired" design statement - built on a core design language which focuses equally on aesthetics, tactile ergonomics and functionality.

    the result is an instantly identifiable, timeless product, a rounded tactile experience and an unbreakable performance beloved by over 6 million end-users the world over.

    the original 2005 lacie rugged, design by neil poulton, is included the permanent collection of centre georges pompidou - beaubourg - in paris, france.

    lead photo — rugged xl, design by neil poulton for lacie, photo by nicolas foucher.
    lacie-owned photos © seagate technology

    design by neil poulton