consumer electronics that double as fashion objects

“rugged stands way, way out and it’s spirited tactility has landed it in the special category of consumer electronics that double as fashion objects”
– adam wray, berlin fashion zine, 032c (summer 2021).

lacie, ’rugged’ hard drive, design by neil poulton.

with over 6 million units sold since it’s introduction in 2005, the lacie “rugged” portable hard drive has become an icon.
loved by customers worldwide, rugged has become the ’tool of the trade’ – the de-facto creative industry standard for video, film and music industry professionals.

built on a core design language which focuses equally on aesthetics, tactile ergonomics and functionality, rugged is an instantly identifiable, timeless product – providing a rounded tactile experience and unbreakable performance.

the original 2005 lacie rugged, design by neil poulton, is included in the permanent collection of centre georges pompidou – beaubourg – in paris, france.

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lead photo — rugged xl, design by neil poulton for lacie, photo by nicolas foucher.
lacie-owned photos © seagate technology