lacie "rugged ssd pro" design by neil poulton
the challenge - to reboot the lacie ’rugged’ hard drive range.
the reponse - to redesign the iconic lacie ’rugged’ hard drive as a ’ssd’ (solid state drive) - compact, mono-colour, rubberised and waterproofed to IP67.
manufactured from a 2 part die-cast aluminium enclosure in a liquid rubber overmould, ’rugged ssd pro’ is resistant to 3-meter drops and two-ton car crushes, yet still fits your pocket or the palm of your hand.
and if black isn’t your thing, it’s available in orange too - the new black, apparently.
lacie photos ©seagate technology