when wired thinks “orange tech” we think of neil poulton’s rugged, rubberised, indestructible hard drives

—chris haslam, wired, 03 2020

lacie, ’rugged’, design by neil poulton.

with over 6 million units sold since it’s introduction in 2005, the lacie “rugged” portable hard drive has become an icon.

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dji – lacie, ’copilot’, design by neil poulton.

battery powered hard drive, led status screen, sd card reader, phone-powerbank, integrated cables for ipad, iphone, android. no computer required.

 

lacie ’sound 2 sound’ & ’bobourg’ speakers, design by neil poulton.

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lacie, ’d2/big’ range, design by neil poulton.

2020 “space grey” iteration of the classic d2 hard drive range, first introduced in 2001.

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lacie, ’chromé’, design by neil poulton.

we applaud the audaciousness

– the wall street journal.

we applaud reviewer michael hsu, who despite not liking “chromé”, included it in the list of  “7 exemplary designs” – “the best in design at ces”. the wall street journal,  january 14, 2016.

2016 red dot design award winner.
lacie promotional video ©lacie

“design by neil poulton” range,  lacie

a range of over 20 computer products – the original codename “design by neil poulton” became the official product name on the box.
the requirements for gloss black injection moulded abs, no sink marks on those big flat surfaces and zero degrees draft pushed manufacturing techniques to the limit.

lacie/électronic d2 – since 1992

neil poulton is probably best known for his collaboration with computer hardware company, lacie, for whom he has designed products since 1992 – products like the “rugged” drive, which has sold over 6 million units to date.

the coq, little big disk, pocketdrive, bobourg speakers, d2 and original rugged drive are included in the permanent collection of centre georges pompidou, paris, france.

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lacie owned photos © seagate technology