
over 6 million sold
lacie “rugged” design by neil poulton
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lacie ”rugged”, 2025 vs 2005"rugged", design by neil poulton — since 2005
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consumer electronics that double as fashion objects
“rugged stands way, way out and it’s spirited tactility has landed it in the special category of consumer electronics that double as fashion objects”
– adam wray, berlin fashion zine, 032c (summer 2021). -
rugged boss — lacie, 2019design by neil poulton
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rugged shuttle — lacie, 2019double hdd
design by neil poulton -
rugged SSD — lacie, 2020waterproof, ssd
design by neil poulton -
rugged boss — lacie, 2019status screen, battery powered, powerbank, sd card reader, integrated phone cables, no computer required
design by neil poulton -
lacie, ’rugged’ hard drive, design by neil poulton.
with over 6 million units sold since it’s introduction in 2005, the lacie “rugged” portable hard drive has become an icon — the de-facto ’tool of the trade’ for creative, video, film and music industry professionals.
two decades after it first dropped, “rugged” remains a timeless design statement.
neil poulton’s basketball-inspired design language, combining aesthetics, tactile ergonomics, and functionality, has proven to be as enduring as “rugged” itself.the original 2005 lacie rugged, design by neil poulton, is included in the permanent collection of centre georges pompidou – beaubourg – in paris, france.
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lead photo — rugged xl, design by neil poulton for lacie, photo by nicolas foucher.
lacie-owned photos © seagate technology